The Web is a bit like an art museum: an amazingly rich resource which is too easily squandered. I have written an article (originally presented as a paper at the Ark Group Information Architecture Forum, and at Oz-IA 2009), which introduces principles and techniques used in art museum education and shows how they can be applied in web construction, writing and design. It offers insights into:
- transforming information chaos into information order
- eliminating inessentials
- making personal connections with visitors (or users) through relevance and participation, while minimising cognitive load
- structuring content in terms of what visitors want to know and do, rather than “internal, organisational imperatives”
- the need for unity and consistency, to allow visitors to build up a mental model of the site
- showing a human face, where appropriate.
Read the article: I don’t know much about the web but I know what I like