Making web menu labels more effective

Look at the main menu of your website & test the menu labels against these 5 criteria: Accurate: Are they true to the content? Concise: Do they contain just enough words and no more? Familiar: Do they use meaningful words to describe options, not requiring users to already know what’s available? Comprehensive: Do they adequately […]

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A still from the AT&T ad

Does social media have a place in an art museum?

Dana Allen-Greil posted an article recently, “Everything that’s wrong with society”? Facebook Home in museums. The post was triggered by a TV ad from AT&T in the US, for a mobile phone running Facebook Home (an app that fills the home screen with a steady stream of Facebook posts). In the ad, a woman in an art museum is […]

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