All art has purpose. Good art transcends its purpose.

In an article, How Christianity can help us recover the usefulness of art, Alain De Botton laments the ‘veneration of ambiguity’ in art today. According to him, the art world doesn’t like the idea that art could have a purpose outside of itself. ‘Christianity, by contrast,’ he claims, ‘never leaves us in any doubt about what … Read more

Making web menu labels more effective

Look at the main menu of your website & test the menu labels against these 5 criteria: Accurate: Are they true to the content? Concise: Do they contain just enough words and no more? Familiar: Do they use meaningful words to describe options, not requiring users to already know what’s available? Comprehensive: Do they adequately … Read more